Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Conversational AI for E-commerce: A Founder's Guide
A complete guide to conversational AI for e-commerce. Learn to automate support on Shopify, measure ROI, and choose the right AI vendor for your store.
Master Autoresponder Facebook Messenger for Shopify
Set up & optimize your autoresponder facebook messenger for Shopify. Learn about flows, personalization, human handoff, & more to boost engagement.
Boost Shopify with Automation Customer Experience
Learn how to use automation customer experience to scale support for Shopify stores. Get a complete guide to strategy, implementation, and pitfalls in 2026.
Latest posts
What is Live Chat: Complete Guide for 2026
Live chat refers to the customer support system when a human agent directly connects with the customer. It includes no chatbot, and thus, it can be inefficient at times. Learn more about how live chat works.
8 Best Customer Service Chatbot Software for 2026
The new standard for customer support is efficient, personalized responses. While it's possible with AI now, there are multiple platforms to choose from, so which one is best for you? Find out in this guide.
How to Use Conversational AI for Customer Service?
Good customer service is all about personalization and consistency. Conversational AI delivers exactly that, ensuring customers have a smooth experience with your support team. Read this guide to know more about how you can enhance your support with it.
21 Customer Service KPIs to Track in 2026
Customer service KPIs are essential to get real data on how successful your customer support efforts really are. Learn about the top 21 KPIs for customer success in 2026.
Customer Focus: How to Make Your Customer Service Better?
Customer focus refers to shifting the focus to solving problems for the customer and not for internal convenience. In simple words, it means considering your customer at every step while making efforts to reduce friction, save time, and add value.
How to Improve NPS Scores and Drive Growth
Discover how to improve NPS scores with actionable strategies. This guide provides real-world tips for analyzing feedback and boosting customer loyalty.