Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.

Chatbot Human Handoff: When and How to Escalate
Learn chatbot human handoff for ecommerce: which signals escalate, how to keep order context, and which SLOs prove the transfer worked.

Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.

SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Latest posts

Five Reasons You Need Flexibility in Your LLMs
When it comes to implementing large language models (LLMs), the approach you take significantly impacts your outcomes.

What did sales just sign us up for? -How AI helps large software deals
Discover how AI and RAG tools streamline the creation of precise software contracts and aid implementation teams for successful customer engagements.

An Update on IllumiDesk
Some thoughts on the focus of IllumiDesk and how we want to bring AI to your team to help them not replace them.

From $20k to $2M: A Guide to AI Budgets
A practical guide to making impactful AI investments, whether your budget is $2 million, $200,000, or $20,000.

Code-first content modeling
Explore the advantages of code-first schemas and how Scalar brings structure and flexibility to your stack.