Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Chatbot Human Handoff: When and How to Escalate
Learn chatbot human handoff for ecommerce: which signals escalate, how to keep order context, and which SLOs prove the transfer worked.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Latest posts
The AI Landscape in 2025: What You Need to Know Now
The rapid evolution of AI has left few industries untouched - dig into where technology is heading and how you can leverage AI now.
The Private AI Business Case for Sales Enablement Teams
As AI becomes more embedded into the B2B revenue engine, sales enablement teams are being asked to do more with less
Three Ways to Improve C-SAT with Private Generative AI
Whether you're experimenting already or just starting to explore what's possible, we're sharing three practical ways that private generative AI is improving C-SAT.
Finding an AI Solution That Security, Legal, and Compliance Will Love
Discover how private AI solutions can address security, legal, and compliance concerns while safeguarding your intellectual property and enhancing employee efficiency.
Here's the Latest on Generative AI and Privacy Issues
Regulators are adopting new rules to address AI and privacy issues. Learn about these laws and how to protect your data when using AI to build a course.
3 Reasons Why AI is a Team Sport
AI is better when we work as a team with it.