Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
10 Customer Service Emails Templates for Ecommerce Teams
Ready-to-use customer service emails templates for order confirmations, shipping delays, refunds, escalations and re-engagement, with tips to customize them.
Types of AI Assistant: 10 Options for Ecommerce Support
Explore 10 types of AI assistant for ecommerce support, from rule-based chatbots to hybrid AI-to-human models, with use cases, pros, and cons.
Free Trial Chat: How to Validate AI Support for Shopify
Run a free trial chat that actually proves value. Learn evaluation criteria, escalation tests, and metrics to validate AI support before you commit.
7 AI Chatbot Examples for Shopify Stores in 2026
See 7 AI chatbot examples for Shopify support, from order lookups to live-agent handoffs, with implementation notes, testing tips, and measurable outcomes.
What Is AI Automation? a Practical Guide for Support Teams
What is AI automation, really? Learn how it works, its benefits and risks, real ecommerce and customer support use cases, and the metrics to track.
3 Styles of Communication in Customer Support: 2026 Guide
Compare 3 styles of communication for customer support: empathetic, assertive, and analytical. See when to use each and how it moves CX metrics.