Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
How to Handle Customer Escalations Without Losing Trust
Learn how to handle customer escalations with proven triage, de-escalation scripts, SLA frameworks, and AI handoffs that protect retention.
AI for Customer Support Agents: A Practical Guide
Learn how AI for customer support agents boosts productivity, cuts ticket volume, and improves CX. Practical rollout steps, KPIs, and ecommerce examples inside.
Online Shopping Apps: A CX Leader's Guide
Explore the complete ecosystem of online shopping apps. Our 2026 guide helps CX leaders evaluate features, trends, and AI support integrations for Shopify.
Best Abandoned Cart Email Subject Lines
Boost sales with our top 8 abandoned cart email subject lines for 2026. Get high-converting examples for urgency, personalization, and discounts.
How to Calculate Run Rate: A Practical Guide
Learn how to calculate run rate for your business with step-by-step examples. This guide covers formulas, pitfalls, and when to use this key metric.
10 Best Practices for Continuous Improvement in Ecommerce
Unlock ecommerce growth with best practices for continuous improvement—actionable insights on KPIs, workflows, tooling, and IllumiChat playbooks.