Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.

Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.

SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.

Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts

Preference Management for Ecommerce: A Practical Guide
Learn how preference management improves ecommerce CX, privacy compliance, and deliverability, plus how to implement it in Shopify with IllumiChat.

Sample FAQ Page for Shopify That Converts and Ranks
Steal this sample FAQ page structure for Shopify — templates, SEO markup, and tips to cut tickets and rank higher.

Sales & Customer Service: Aligning Teams to Drive Revenue
Discover how aligning sales customer service teams drives revenue and retention. Learn KPIs, workflows, tech integrations, and an actionable playbook.

How to Improve Average Resolution Time
Learn how to calculate average resolution time, evaluate ecommerce benchmarks, reduce delays, and improve CX with practical workflow and automation tactics.

Ecommerce AI Assistant: Guide for Shopify Stores
Learn what an ecommerce AI assistant does, how it drives ROI for Shopify stores, and what to evaluate before launch.

WhatsApp Business Integration with IllumiChat for Shopify
Learn whatsapp business integration for Shopify using IllumiChat. Step-by-step setup, API vs BSP, webhooks, templates, and live-agent handoff explained.