Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Conversational AI for E-commerce: A Founder's Guide
A complete guide to conversational AI for e-commerce. Learn to automate support on Shopify, measure ROI, and choose the right AI vendor for your store.
Master Autoresponder Facebook Messenger for Shopify
Set up & optimize your autoresponder facebook messenger for Shopify. Learn about flows, personalization, human handoff, & more to boost engagement.
Boost Shopify with Automation Customer Experience
Learn how to use automation customer experience to scale support for Shopify stores. Get a complete guide to strategy, implementation, and pitfalls in 2026.
Latest posts
An Update on IllumiDesk
Some thoughts on the focus of IllumiDesk and how we want to bring AI to your team to help them not replace them.
From $20k to $2M: A Guide to AI Budgets
A practical guide to making impactful AI investments, whether your budget is $2 million, $200,000, or $20,000.
Code-first content modeling
Explore the advantages of code-first schemas and how Scalar brings structure and flexibility to your stack.