Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
Best Practices for Data Security: Shopify Data Security
Protect your Shopify store with the best practices for data security in 2026. Get 10 actionable steps for encryption, access, & AI tool security.
Formula to Calculate NPS Score: Master It in 2026
Master the formula to calculate NPS score. Get step-by-step examples, interpret data, and apply NPS effectively for your ecommerce store in 2026.
Multilingual Customer Support: A Guide for Ecommerce
Grow your Shopify store with multilingual customer support. This guide covers AI tools, implementation roadmaps, and KPIs to boost conversions and cut churn.
Boost Support: Social Media for Customer Service
Master social media for customer service in 2026. This guide covers strategy, workflows, KPIs, and AI tools to scale support & delight customers.
Live Chat Software Comparison 2026: Best for Shopify
A complete live chat software comparison for Shopify in 2026. Evaluate AI, integrations, & pricing to pick the best tool for your e-commerce store.
Focus on the Customer: A Guide for Ecommerce Support Teams
Learn to focus on the customer with actionable strategies for ecommerce support. Build a customer-first organization using data, AI, and proven workflows.