Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
An Update on IllumiDesk
Some thoughts on the focus of IllumiDesk and how we want to bring AI to your team to help them not replace them.
From $20k to $2M: A Guide to AI Budgets
A practical guide to making impactful AI investments, whether your budget is $2 million, $200,000, or $20,000.
Code-first content modeling
Explore the advantages of code-first schemas and how Scalar brings structure and flexibility to your stack.