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Stories, playbooks, and product updates

How Shopify merchants are shipping smarter support with IllumiChat.

Customer Service Policies That Actually Work

Customer Service Policies That Actually Work

Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.

September 15, 2026Read
SLA for Tickets: How to Set and Measure Support Goals

SLA for Tickets: How to Set and Measure Support Goals

Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.

September 8, 2026Read
Live Chat App for Shopify: Setup, Automation, and Growth

Live Chat App for Shopify: Setup, Automation, and Growth

Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.

August 24, 2026Read
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From $20k to $2M: A Guide to AI Budgets

From $20k to $2M: A Guide to AI Budgets

A practical guide to making impactful AI investments, whether your budget is $2 million, $200,000, or $20,000.

May 27, 2025Read
Code-first content modeling

Code-first content modeling

Explore the advantages of code-first schemas and how Scalar brings structure and flexibility to your stack.

April 11, 2025Read