Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
Why Good Customer Support is Backbone of E-commerce Stores
Discover how great customer support drives retention, builds trust, and boosts revenue for e-commerce stores.
How to Increase Repeat Purchases Through AI Customer Support?
Increase repeat purchases on Shopify with AI customer support. Learn how faster responses, personalization, and automation drive customer retention and loyalty.
Shopify Customer Retention: 11 Best Practices to Retain New Customers
Learn 11 proven Shopify customer retention strategies to retain customers, boost repeat purchases, and grow your store with simple, actionable tips.
Best AI Agents and Tools for Shopify Stores in 2026
AI agents are becoming useful in multiple industries, including e-commerce. In this guide, we'll share the best AI agents that Shopify stores can use to scale up without raising costs.
How to Handle WISMO Support Tickets Effectively (Guide for Shopify Stores)
WISMO stands for the "Where Is My Order" customer tickets in e-commerce. They're common, and can take a lot of agent time during order spikes. In this guide, we'll share the best practices to handle WISMO tickets for Shopify stores.
B2B Customer Service: How to Do It Right in 2026?
B2B customer service is much different than B2C customer service. That's why, in this guide, we'll explore the core of it, why good B2B support is important, and how to do it right.