Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Conversational AI for E-commerce: A Founder's Guide
A complete guide to conversational AI for e-commerce. Learn to automate support on Shopify, measure ROI, and choose the right AI vendor for your store.
Master Autoresponder Facebook Messenger for Shopify
Set up & optimize your autoresponder facebook messenger for Shopify. Learn about flows, personalization, human handoff, & more to boost engagement.
Boost Shopify with Automation Customer Experience
Learn how to use automation customer experience to scale support for Shopify stores. Get a complete guide to strategy, implementation, and pitfalls in 2026.
Latest posts
First Response Time vs. Resolution Time in E-commerce: What Matters More
Learn the difference between first response time and resolution time in e-commerce, and how Shopify stores can improve both with smart support strategies.
How to Improve Customer Experience for Shopify Stores (6 Proven Strategies for 2026)
Discover 6 proven ways to improve customer experience on Shopify. Boost conversions, reduce cart abandonment, and enhance support efficiency.
Why Good Customer Support is Backbone of E-commerce Stores
Discover how great customer support drives retention, builds trust, and boosts revenue for e-commerce stores.
Shopify Customer Retention: 11 Best Practices to Retain New Customers
Learn 11 proven Shopify customer retention strategies to retain customers, boost repeat purchases, and grow your store with simple, actionable tips.
Best AI Agents and Tools for Shopify Stores in 2026
AI agents are becoming useful in multiple industries, including e-commerce. In this guide, we'll share the best AI agents that Shopify stores can use to scale up without raising costs.
How to Handle WISMO Support Tickets Effectively (Guide for Shopify Stores)
WISMO stands for the "Where Is My Order" customer tickets in e-commerce. They're common, and can take a lot of agent time during order spikes. In this guide, we'll share the best practices to handle WISMO tickets for Shopify stores.