Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
How to Use Conversational AI for Customer Service?
Good customer service is all about personalization and consistency. Conversational AI delivers exactly that, ensuring customers have a smooth experience with your support team. Read this guide to know more about how you can enhance your support with it.
21 Customer Service KPIs to Track in 2026
Customer service KPIs are essential to get real data on how successful your customer support efforts really are. Learn about the top 21 KPIs for customer success in 2026.
Customer Focus: How to Make Your Customer Service Better?
Customer focus refers to shifting the focus to solving problems for the customer and not for internal convenience. In simple words, it means considering your customer at every step while making efforts to reduce friction, save time, and add value.