Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
B2B Customer Service: How to Do It Right in 2026?
B2B customer service is much different than B2C customer service. That's why, in this guide, we'll explore the core of it, why good B2B support is important, and how to do it right.
Chatbot vs. Conversational AI: What’s the Difference?
Every conversational AI can be a chatbot, but not every chatbot can be conversational AI. In this guide, learn how the differences between chatbots and conversational AI impact customer support.
Customer Service in E-commerce: How to Strengthen Customer Loyalty?
In e-commerce, customer loyalty is the heart of the business. It's how you can retain customers for the long run. Find out the key techniques to strengthen your brand's loyalty.
Chatbot vs. Live Chat: Which One is Best for Your Business in 2026?
In customer support, the terms 'chatbot' and 'live chat' are often used interchangeably. However, they are completely different with different use cases and advantages. If you're trying to choose which one's best for you, read this in-depth guide.
What is Live Chat: Complete Guide for 2026
Live chat refers to the customer support system when a human agent directly connects with the customer. It includes no chatbot, and thus, it can be inefficient at times. Learn more about how live chat works.
8 Best Customer Service Chatbot Software for 2026
The new standard for customer support is efficient, personalized responses. While it's possible with AI now, there are multiple platforms to choose from, so which one is best for you? Find out in this guide.