Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
First Response Time vs. Resolution Time in E-commerce: What Matters More
Learn the difference between first response time and resolution time in e-commerce, and how Shopify stores can improve both with smart support strategies.
How to Improve Customer Experience for Shopify Stores (6 Proven Strategies for 2026)
Discover 6 proven ways to improve customer experience on Shopify. Boost conversions, reduce cart abandonment, and enhance support efficiency.
Why Good Customer Support is Backbone of E-commerce Stores
Discover how great customer support drives retention, builds trust, and boosts revenue for e-commerce stores.
Shopify Customer Retention: 11 Best Practices to Retain New Customers
Learn 11 proven Shopify customer retention strategies to retain customers, boost repeat purchases, and grow your store with simple, actionable tips.
Best AI Agents and Tools for Shopify Stores in 2026
AI agents are becoming useful in multiple industries, including e-commerce. In this guide, we'll share the best AI agents that Shopify stores can use to scale up without raising costs.
How to Handle WISMO Support Tickets Effectively (Guide for Shopify Stores)
WISMO stands for the "Where Is My Order" customer tickets in e-commerce. They're common, and can take a lot of agent time during order spikes. In this guide, we'll share the best practices to handle WISMO tickets for Shopify stores.