Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Conversational AI for E-commerce: A Founder's Guide
A complete guide to conversational AI for e-commerce. Learn to automate support on Shopify, measure ROI, and choose the right AI vendor for your store.
Master Autoresponder Facebook Messenger for Shopify
Set up & optimize your autoresponder facebook messenger for Shopify. Learn about flows, personalization, human handoff, & more to boost engagement.
Boost Shopify with Automation Customer Experience
Learn how to use automation customer experience to scale support for Shopify stores. Get a complete guide to strategy, implementation, and pitfalls in 2026.
Latest posts
How to Handle WISMO Support Tickets Effectively (Guide for Shopify Stores)
WISMO stands for the "Where Is My Order" customer tickets in e-commerce. They're common, and can take a lot of agent time during order spikes. In this guide, we'll share the best practices to handle WISMO tickets for Shopify stores.
B2B Customer Service: How to Do It Right in 2026?
B2B customer service is much different than B2C customer service. That's why, in this guide, we'll explore the core of it, why good B2B support is important, and how to do it right.
Chatbot vs. Conversational AI: What’s the Difference?
Every conversational AI can be a chatbot, but not every chatbot can be conversational AI. In this guide, learn how the differences between chatbots and conversational AI impact customer support.
Customer Service in E-commerce: How to Strengthen Customer Loyalty?
In e-commerce, customer loyalty is the heart of the business. It's how you can retain customers for the long run. Find out the key techniques to strengthen your brand's loyalty.
Chatbot vs. Live Chat: Which One is Best for Your Business in 2026?
In customer support, the terms 'chatbot' and 'live chat' are often used interchangeably. However, they are completely different with different use cases and advantages. If you're trying to choose which one's best for you, read this in-depth guide.
What is Live Chat: Complete Guide for 2026
Live chat refers to the customer support system when a human agent directly connects with the customer. It includes no chatbot, and thus, it can be inefficient at times. Learn more about how live chat works.