Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.

Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.

SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.

Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts

8 Client Satisfaction Survey Sample Templates for 2026
Get 8 copy-ready client satisfaction survey sample templates. Measure NPS, CSAT, & CES for your Shopify store and improve support with actionable insights.

Incident Management Software: A Practical Guide for 2026
Explore incident management software in our 2026 guide. Learn core features, workflows, and KPIs to improve support and operations for your e-commerce business.

10 Help Desk Best Practices for 2026 Success
Master support with these 10 help desk best practices. Get actionable tips on automation, AI, & KPIs to boost satisfaction & efficiency.

Ecommerce Customer Service: A Founder's Playbook
Build and scale your ecommerce customer service with our step-by-step playbook. Learn to define KPIs, automate with AI, and design workflows that boost revenue.

Customer Success Manager Job Description: The 2026 Template
Get our 2026 customer success manager job description template. Includes skills, metrics, and examples for junior, senior, e-commerce, and SaaS roles.

Customer Experience Manager: A Complete Guide for 2026
What is a customer experience manager? This guide covers the role, responsibilities, KPIs, salary, and how to hire one. Get actionable insights for 2026.