Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Customer Service Policies That Actually Work
Learn how to write customer service policies that boost retention, meet GDPR and EU AI Act rules, and scale with AI tools like IllumiChat on Shopify.
SLA for Tickets: How to Set and Measure Support Goals
Master SLA for tickets with channel-specific targets, priority tiers, and AI-era metrics. Learn how ecommerce teams set realistic response and resolution goals.
Live Chat App for Shopify: Setup, Automation, and Growth
Learn how to choose, install, and optimize a live chat app for Shopify. Actionable steps for AI automation, escalation flows, and measuring support ROI.
Latest posts
Help Desk vs Service Desk: Which Is Right for You?
Deciding between a help desk vs service desk? This guide explains the key differences in tools, KPIs, and business impact for e-commerce and SaaS teams.
Digital Customer Service: A Guide for E-commerce in 2026
Learn how to implement digital customer service for your e-commerce store. This guide covers channels, AI, KPIs, and best practices for Shopify.
AI Customer Support Agent: Transform Your Ecommerce
Transform your ecommerce store with an AI customer support agent. Covers setup, Shopify, KPIs & pitfalls for founder-led teams.
Inbound Call Center Software: The eCommerce Guide
Discover the best inbound call center software for e-commerce. This guide explains features, KPIs, and buying criteria for Shopify stores.
Shopify Customer Engagement Metrics: Boost Retention
Learn crucial customer engagement metrics for Shopify stores. Get formulas, benchmarks, and strategies to improve them and boost retention in 2026.
How to Deal with Angry Customers: A Practical Guide
Learn how to deal with angry customers using step-by-step de-escalation techniques, scripts, and AI tools. Turn negative experiences into growth opportunities.