Stories, playbooks, and product updates
How Shopify merchants are shipping smarter support with IllumiChat.
Conversational AI for E-commerce: A Founder's Guide
A complete guide to conversational AI for e-commerce. Learn to automate support on Shopify, measure ROI, and choose the right AI vendor for your store.
Master Autoresponder Facebook Messenger for Shopify
Set up & optimize your autoresponder facebook messenger for Shopify. Learn about flows, personalization, human handoff, & more to boost engagement.
Boost Shopify with Automation Customer Experience
Learn how to use automation customer experience to scale support for Shopify stores. Get a complete guide to strategy, implementation, and pitfalls in 2026.
Latest posts
Shopify Customer Retention: 11 Best Practices to Retain New Customers
Learn 11 proven Shopify customer retention strategies to retain customers, boost repeat purchases, and grow your store with simple, actionable tips.
Best AI Agents and Tools for Shopify Stores in 2026
AI agents are becoming useful in multiple industries, including e-commerce. In this guide, we'll share the best AI agents that Shopify stores can use to scale up without raising costs.
How to Handle WISMO Support Tickets Effectively (Guide for Shopify Stores)
WISMO stands for the "Where Is My Order" customer tickets in e-commerce. They're common, and can take a lot of agent time during order spikes. In this guide, we'll share the best practices to handle WISMO tickets for Shopify stores.
B2B Customer Service: How to Do It Right in 2026?
B2B customer service is much different than B2C customer service. That's why, in this guide, we'll explore the core of it, why good B2B support is important, and how to do it right.
Chatbot vs. Conversational AI: What’s the Difference?
Every conversational AI can be a chatbot, but not every chatbot can be conversational AI. In this guide, learn how the differences between chatbots and conversational AI impact customer support.
Customer Service in E-commerce: How to Strengthen Customer Loyalty?
In e-commerce, customer loyalty is the heart of the business. It's how you can retain customers for the long run. Find out the key techniques to strengthen your brand's loyalty.