Handle 10x your normal support volume. Same team. Same bill.
Black Friday and Cyber Monday send support volume through the roof. Most platforms send your bill right along with it. IllumiChat's flat-rate pricing means a 10x volume spike costs you nothing extra — and the AI handles the surge automatically so your team isn't buried.
Why Black Friday breaks most support setups
BFCM is the best week of the year for revenue and the worst week of the year for support. Order volume spikes, shipping delays stack up, customers want answers immediately, and your normal team size was built for normal volume. The options are usually: hire temp staff, pay overtime, or let tickets pile up and deal with the fallout.
IllumiChat gives you a fourth option: let AI handle the predictable majority automatically — order tracking, shipping updates, return policy questions, product availability — while your team focuses on the edge cases. Volume goes up. Your costs don't.
One IllumiChat merchant handled 10x their normal Black Friday support volume with zero additional staff — and the same monthly bill they pay in February.
What IllumiChat does during BFCM
Flat rate during peak volume
Your BFCM bill looks exactly like your February bill. No per-ticket or per-resolution fees, ever.
Order tracking on autopilot
"Where's my order?" is the #1 BFCM ticket. IllumiChat answers it instantly with live Shopify data — no agent required.
Every channel covered
Volume spikes across Instagram DMs, email, and your website chat simultaneously. IllumiChat handles all of them from one inbox.
Your team handles what matters
Escalations, frustrated customers, shipping exceptions — your team focuses on the conversations that actually need a human.
Get ready before the sale starts
Install and connect your store
One-click Shopify install. Your product catalog, order data, and customer profiles sync automatically.
Train on your BFCM policies
Upload your holiday return policy, shipping cutoffs, and any sale-specific FAQs. The AI learns them before the rush starts.
Go live before the traffic hits
Deploy across your website, Instagram, and messaging channels. When volume spikes, IllumiChat is already running.
BFCM support FAQ
Make this the first Black Friday your team actually work
Install before the rush. Train on your holiday policies. Let IllumiChat handle the volume.