Instagram DM automation for Shopify stores
Connect your Instagram Business account so IllumiChat can answer product questions, check order status, and recover abandoned conversations directly in Instagram DMs.
What the Instagram integration does
Shopify stores get a steady stream of customer questions through Instagram DMs — sizing questions from a product post, "is this back in stock," or "where’s my order." The Instagram integration connects your Instagram Business account to IllumiChat so those messages are answered with the same product and order data your AI agent uses everywhere else.
Because it’s connected to your Shopify store, IllumiChat can reference the exact post or product a customer is asking about, check live inventory, and pull order status without your team switching between apps.
Example conversation
Customer (via DM): "Does this come in size M?"
IllumiChat: "Yes, size M is in stock in 2 colors. Want a direct link to check out, or should I hold it in your cart?"
What IllumiChat can do on Instagram
Product Q&A
Answer sizing, availability, and pricing questions tied to your live Shopify catalog.
Order status lookups
Look up order and shipping status for customers messaging from Instagram.
Lead capture
Recognize repeat customers and personalize replies using their order history.
Human handoff
Escalate a DM thread to your team with full context when a request needs a person.
Setup steps
Connect your Instagram Business account
Authorize IllumiChat through Meta’s official Instagram Messaging API — requires an Instagram Business or Creator account linked to a Facebook Page.
Choose what IllumiChat can answer
Set which topics the AI agent handles automatically and which get routed straight to your team.
Go live in your DMs
New Instagram messages start routing to IllumiChat immediately, alongside your other connected channels.
Permissions, security, and limitations
The integration uses Meta’s official Instagram Messaging API and only requests messaging permissions — it cannot post to your feed or Stories on your behalf.
Instagram’s platform rules apply: businesses have a limited window to respond to a customer message before Meta restricts follow-up messaging, so time-sensitive replies are still best handled promptly. IllumiChat cannot access DMs sent before the integration was connected.
Instagram integration FAQ
Turn Instagram DMs into sales and support
Connect your Instagram Business account and let IllumiChat handle the questions that come in through DMs.